Please help us raise the standard of campaigning in the mayoral elections on May 1st by sending an email to your local candidates asking for them to "make every effort not to mislead voters" in their electoral advertising.
It should take you less than a minute. Just enter your postcode below and follow the instructions.
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Reform Political Advertising is a not-for-profit, politically impartial organisation that relies on unpaid volunteers. Our ultimate goal is that factual claims in electoral advertising are regulated under a code agreed by political parties as recommended unanimously by a cross-party House of Lords Committee in 2020.
We wrote the ad code to demonstrate how feasible implementing regulation would be. To test the appetite for signing up to it we initially approached candidates for the May 2024 London mayoral elections. The result was beyond our expectations. We had six candidates sign up including the Labour (Sadiq Khan), Liberal Democrat and Green candidates.
We are now approaching candidates for the mayoral elections on May 1st and we’d like your help.
It is probably well understood that commercial advertising in the UK is regulated by the Advertising Standards Authority. Their rules are comprehensive and their council’s decisions have severe consequences.
It seems somewhat beyond strange that an ad for, say, washing powder, is subject to some four sets of regulations while an ad for your vote has absolutely zero requirement from any authority to be accurate.
The code is the commitment below.
“In our advertising we will:
You can read the full code here.
Not a difficult ask you’d hope. If they don’t want to sign up it would be interesting to hear the reason. Feel free to send it on to us.
Around 20% of all mayoral candidates standing have signed up so far. Help us keep up the momentum to May 1st.